Kindly heart mascot

The habit app that adapts to your energy.No streaks. No guilt. Just gentle progress.

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The Problem

Habit apps were built for
robots, not humans.

Every habit app assumes you have endless motivation, consistent energy, and a perfect schedule.

They reward streaks, punish rest, and make you feel guilty when life gets in the way.

But you're not a machine. You're human.

Other habit apps
7-day streak!Don't break it!
You missed yesterdayStart over.
3 habits incompleteTry harder.
You're falling behindPush through.
Your stress levelCritical
92%

of people abandon habit apps within 2 weeks

73%

report feeling guilty after missing a streak

0

apps designed for low-energy days

The Solution

Meet Kindly.
Finally, an app that gets it.

Kindly is the habit app designed for real life. It adapts to your energy, celebrates showing up, and never makes you feel bad for being human.

Kindly heart mascot

A different philosophy

Most apps push motivation → discipline → consistency.
We believe in something else.

01

Safety

A judgment-free space where rest is valid and there's no such thing as failure.

02

Capacity

We adapt to your energy level. Low energy? Smaller habits. High energy? Go further.

03

Gentle Action

Small steps count. Showing up imperfectly is infinitely better than not showing up.

Other Apps Ask

"Did you do enough today?"

Kindly Asks

"What feels manageable right now?"

Key Features

Designed with intention

Every feature exists to make habit-building gentler

Energy-Adaptive

Habits that flex
with your energy

Running on empty? Your habits automatically scale down. Full of energy? Go all in. Kindly adapts to you, not the other way around.

Example: "Drink Water"
ExhaustedOne sip
LowHalf a glass
Okay-ishFull glass
PlentyStay hydrated today
Energy adaptive habits
Quiet mode dark theme
Quiet Mode

When everything
feels like too much

Some days, even looking at your phone is overwhelming. Quiet Mode strips everything back to the essentials. Softer colors, fewer choices, gentler language.

Reduced visual stimulation
Single gentle suggestion
Extra reassuring messages
Auto-enables in the evening
Weekly Reflections

Progress without
the pressure

No red days on a calendar. No shame about what you didn't do. Just gentle insights about your patterns and what's been helping you feel better.

"It sounds like you're on a creative and fulfilling journey! Enjoy each peaceful moment and savor the progress you've made."
— Kindly's weekly reflection
Weekly reflections
🔮

Apple Intelligence

Personalized insights powered by on-device AI. Your data never leaves your phone.

📱

Widgets

Quick glance widgets for your home screen. See what's manageable today at a glance.

🔔

Gentle Reminders

Optional notifications that feel like a friend checking in, not a drill sergeant.

🌙

Evening Wind-Down

Automatically shifts to quieter suggestions as the day ends.

☁️

iCloud Sync

Optional sync across all your devices. Your data stays encrypted and private.

Accessibility

Dynamic Type, VoiceOver support, and Reduce Motion for everyone.

How It Works

A gentler way to build habits

Simple steps that respect your energy and celebrate every small win

Check in with yourself
See what fits today
Build habits your way
Track with compassion
Reflect with kindness

Made for people who
needed something different

"

For the first time, I don't feel guilty when I can't do everything. Kindly understands that some days are hard.

S
Sarah M.
Living with chronic fatigue
"

I've tried every habit app. They all made me feel like a failure. Kindly is the first one that actually helps.

M
Michael R.
Recovering from burnout
"

The energy check-in changed everything. Finally an app that asks how I'm doing instead of what I'm doing.

J
Jamie L.
Anxiety management
"

One sip of water counts. One breath counts. Kindly taught me that showing up is the whole point.

A
Alex K.
Depression recovery
Privacy

Your feelings are
yours alone

In a world where apps sell your data, Kindly does the opposite. We built the most private habit app possible. Not because it's trendy, but because it's right.

📱

On-Device

All data stays on your iPhone. We can't see it even if we wanted to.

🔒

No Account

No sign-up required. No passwords. No personal info collected.

🚫

Zero Tracking

No analytics. No crash reports. No behavioral data. Nothing.

🧠

Local AI

Apple Intelligence runs on your device. Your data never leaves.

Questions?

Everything you need to know about Kindly

Kindly heart mascot

You deserve an app
that's kind to you

Join thousands waiting for a gentler way to build habits.
We'll let you know the moment Kindly launches.

100% Free Forever
No Tracking
Privacy-First
"You showed up. That's enough."

— Kindly